3Q Digital Download
Google Shopping

Google Shopping

March 5, 2015

Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping!

Here are Matt’s key takeaways:

  1. Make sure you have a feed provider or update your feed on a daily basis.
  2. Within the feed be very granular, break out product types and write optimized titles and descriptions.
  3. Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups.
  4. Continue to optimize.
  5. Use the data you find in Google Shopping to help the other areas in your accounts.

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