3Q Digital Download
Navigating Digital Marketplace Expansion

Navigating Digital Marketplace Expansion

June 25, 2018

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn:

  • Why you should care about marketplaces
  • Marketplaces you should consider outside of Amazon
  • Promotions you should be running
  • Factors that impact ranking on major platforms like Amazon and Google
  • Organic search tactics you'll want to implement
  • How to build a pricing strategy and minimize pricing issues
  • Tactics you can implement today to strengthen your marketplace presence

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com

One-to-One Personalization

One-to-One Personalization

June 13, 2018

Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following:

  • Why you should make personalization a cornerstone of your strategy.
  • What goes into a one-to-one personalization.
  • What you should know about your customers prior to engaging them.
  • How machine learning helps you scale personalization.
  • Existing roadblocks vs. perceived roadblocks when getting started.
  • And so much more!

Subscribe to the 3Q Digital Download Podcast via iTunesStitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

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