3Q Digital Download
Intelligent Tracking Prevention 2.0

Intelligent Tracking Prevention 2.0

August 30, 2018

We're just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We'll cover everything you need to know, including:

  • What ITP 2.0 is and how it differs from ITP 1.0
  • What the scope of the impact will be
  • When changes go into effect
  • How to mitigate the impacts on Google Adwords, Bing, and Facebook
  • And much more!

 

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Intro/Outro Music Credit: Jazzy French via Bensound.com

Unleashing the Power of Your Email List for Paid Campaigns

Unleashing the Power of Your Email List for Paid Campaigns

August 23, 2018

We're excited to bring you another episode of 3Q's Digital Download Podcast! This week, host Joe Kerschbaum sits down with Carrie Albright, distinguished speaker and Associate Director of Services at Hanapin Marketing, to walk through how you can fully utilize your email list to more effectively segment and target qualified audiences. We'll cover:

  • How to grow your email list by asking for information at the optimal moment
  • What channels are best suited for remarketing strategy & the advantages of each
  • Tips for layering target audiences over digital campaigns
  • How to utilize look-a-like (LaL) audiences most effectively
  • What to consider when setting up exclusions from lists
  • And much more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Getting Started With Multi-Touch Attribution

Getting Started With Multi-Touch Attribution

August 13, 2018

Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including:

  • Key questions MTA can answer for your organization
  • Top benefits of investing in MTA
  • How to know if your company is a good fit
  • What you need to be successful
  • And more!

Subscribe to the 3Q Digital Download Podcast via iTunesStitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

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