3Q Digital Download
The Ever-Evolving Customer Journey

The Ever-Evolving Customer Journey

February 19, 2019

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover:

  • What the customer journey is
  • How to define your customers’ journey
  • Why traditional views of the customer journey are ill-conceived
  • Why marketers so frequently misunderstand who their actual customers are
  • What “high funnel tunnel vision” means and why you should avoid it
  • Creating a multi-tiered approach
  • And much more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com

 
PPC Call-To-Action Tips

PPC Call-To-Action Tips

February 11, 2019

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover:

  • Why having the right CTA still so important
  • How CTA comes into play when creating ads as focus shifts from keyword to audience-based strategies
  • Testing plans to ensure you have the right CTA
  • Tracking success down funnel
  • CTA placement & site-link strategy
  • Overly common pitfalls when writing ads and how to avoid them
  • And much more!

Check out Lisa's article mentioned in this episode at the Search Engine Journal.

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

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