3Q Digital Download

Adding Native Advertising To Your Media Mix

April 26, 2019

Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn:

  • What native advertising is
  • How to layer in native to fit your the buyer’s journey and KPIs
  • High level best practices
  • Types of of content & ad units needed
  • Ad platforms where you can place native ads
  • Hot tips for getting started
  • B2B specific strategies

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Intro/Outro Music Credit: Jazzy French via Bensound.com

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