3Q Digital Download

The Rise of Chat Bots

May 6, 2019

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream.

We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including:

    • What is a Facebook Messenger chatbot is
    • Why they are such powerful tools for small businesses
    • How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more
    • How chatbots integrate with paid campaigns
    • What “chat blasts” are
    • And much more!

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Intro/Outro Music Credit: Jazzy French via Bensound.com

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