3Q Digital Download
Close Variants

Close Variants

October 23, 2014

Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants.

Here are the 4 key takeaways according to Robert:

  1. Use negative keywords to force a match to a specific keyword.
  2. Consider the overhead of adding dozens or hundreds to your exact match ad groups.
  3. Focus on the top head terms that need the tightest control.
  4. Monitor metrics closely and adjust accordingly (watch for impressions creep, possibly clicks, and perhaps cost).

Join us in two weeks for the next episode!

Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

 

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Next Level PPC

Next Level PPC

October 9, 2014

Welcome to the second episode of the 3Q Digital Download Podcast! Join our host, Joseph Kerschbaum, and our guest, Elizabeth Marsten, to get tips on taking your PPC game to the next level! This is perfect for both in-house or agency folks!

Here are Elizabeth’s key takeaways.

  1. Google-able Content: Writing, blog, etc. Ability to explain and train.
  2. Providing solutions: Task or issue that you resolved. Showing initiative.
  3. Show “how,” not just “what” happened: Explain your successes. Creative a narrative around success.
  4. New skills: Learn something that isn’t directly associated with your job. Applicable skills. CRO, Java, conversion funnel, LTV.
  5. Have a passion or interest area: What is your super passion? Show more initiative.

Enjoy the episode, and we’ll see you again in two weeks!

Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

 

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