3Q Digital Download
Crafting Personas

Crafting Personas

November 20, 2014

Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience.

Here are the 5 key takeaways according to Aaron:

  1. Use the information you already have in AdWords, Analytics etc. to find out information on your existing audience.
  2. View search query reports as questions; learn what the audience is looking for help with, and provide the answer with your ad copy and landing pages.
  3. Follow the breadcrumbs left by retargeting – see what else your audience is doing, what else they care about and what motivates them. Use the data to inform the value propositions you use.
  4. Talk to the social team, and learn to use their analysis tools. LittleBird, Demographics Pro and FollowerWonk can help gain insights into your audience (and your competitors).
  5. Talk to people! Talk to sales teams, customer service teams and in-store employees; if a live chat is available from the site, dump it into a word cloud to see what bubbles to the top.. Learn the language the customers use, and what gets them over the purchase hurdle.

Join us in two weeks for the next episode!

 

Subscribe to the 3Q Digital Download Podcast via iTunesStitcher, or wherever you listen!

Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

Holiday PPC

Holiday PPC

November 6, 2014

Join our host, Joseph Kerschbaum, and our guest, Lisa Raehsler, as they talk about prepping your accounts for the busy holiday season.

Here are Lisa’s key takeaways:

  1. Focus on planning and being prepared.
  2. Review keywords, making sure seasonal keywords are active. Prepare seasonal ad copy. Edit and schedule sitelinks and call-out extensions. Review the budgets.
  3. Landing pages: make sure they match ads in offer and are optimized for sales. Make sure you have mobile-optimized pages.
  4. Make sure there is a mobile ad version, not just a desktop ad. Considers users’ behavior and what they want to do on mobile.
  5. Remove holiday ads at the end of the season. Re-set for post-holidays.

See you in two weeks!

Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

 

Subscribe to the 3Q Digital Download Podcast via iTunesStitcher, or wherever you listen!

Play this podcast on Podbean App