3Q Digital Download
Linkedin 101: Strategies for Success

Linkedin 101: Strategies for Success

May 13, 2019

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started.

Topics Include:

  • How and why Linkedin fits into a marketers media plan
  • Why lead quality is such a big differentiator for this platform
  • How Linkedin differs from other platforms in terms of customer acquisition
  • Conversion actions that work best while marketing on Linkedin
  • How you can lower the barrier to conversion with lead generation forms
  • How to find the right audience
  • What add units can you run on

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

The Rise of Chat Bots

The Rise of Chat Bots

May 6, 2019

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream.

We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including:

    • What is a Facebook Messenger chatbot is
    • Why they are such powerful tools for small businesses
    • How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more
    • How chatbots integrate with paid campaigns
    • What “chat blasts” are
    • And much more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com

Play this podcast on Podbean App